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Nobody wants to ... ... be treated like a number on your spreadsheet or put into some ROI calculation. So stop treating your customers that way. 
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Marketing can... ... get people into your restaurant, but it can't make your food taste better. Make sure you put your customers first and they will become your best marketing tool.
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Its not your ability... ...to hammer in a nail that is valuable, its knowing where to hammer that nail. Trust your experts.
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Your goal... ... shouldn't be to have an online presence, it should be to create an environment where your customers can become friends.
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John-Lutter

John Lutter

Production Manager

I was born a child of the 70’s, to a plumber and a secretary. My family lived in the small farm town of Alcester, South Dakota where my father owned/operated a Hardware store and Drive Inn restaurant, both of which were as successful as most small business’ in small-town America during the 70’s. We moved to Titusville, Florida when I was 11, and while I can't really be considered a "native Floridian" I've certainly lived here long enough to use the term "y'all" in a sentence without any problem. 

In 1997, I stumbled upon the wonderful world of web development, and never looked back. I was lucky enough to have worked for some really great companies since then, and have built sites for clients like Nike, Timberland, ExxonMobil, and the Department of Defense.

Outside of work, my passion is kiteflying. Yes... Kiteflying. I've flown kites at Sea World, around cruise ships, and even in Tienanmen Square in China. My dream is to eventually open a small kite store on the beach, and sit in a lounge chair all day. Either that, or become independently wealthy and spend my time jetsetting around the world... whichever one comes first.

Visit John's blog where he proves quality trumps quantity any day.

"It is better to keep your mouth shut and appear stupid than to open it and remove all doubt."

- Mark Twain

Qualifications and Memberships

AdWords Certified Partner

Microsoft Advertising Accredited Professional

Member American Marketing Association

SMEI Professional

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