I have a confession to make. Bear with me as it is always difficult to acknowledge the errors of your ways. But now that I have reached an age when criticism has a much lesser impact on my ego I am now prepared to admit to a professional failing. And since there is much commentary on the IPG site about “Internet Marketing Made Simple” it is now time for me to come clean. Since we talk so much about simplifying Internet marketing it is only fair that I step up to the plate with this public unbosoming.
You’ve heard the phrase “smoke & mirrors,” right? It was made a part of the American lexicon by Jimmy Breslin in 1975. The original connotation of the phrase involved carnival magicians that made things “disappear” using a combination of props that included puffs of smoke and retracting mirrors. Breslin made it popular while commenting on political power. Today the metaphor is widely understood as deceptive information. We’ll refer to it now for much of what you see online with regard to Internet marketing.
First, I’d love to hear from you if you ever did this. Then again, probably not…
You decide it is time to get a new automobile. Since Toyota is having some issues since the earthquake, the tsunami and the radiation leaks you figure this time you’ll “Buy American” and visit the Cadillac dealership.
There is an old myth (yes, it’s a myth) about ostriches burying their heads in the sand when danger approaches. The idea was that if they could not see danger it did not exist. The overriding premise behind the myth and the “bury your head in the sand” idiom is avoidance; a refusal to acknowledge a problem. While ostriches don’t bury their heads in the sand, many business people do when it comes to Internet marketing.
This has probably happened to you as it has to me on more than one occasion. You see or hear of a promotion on a product or service you would really like to own or receive. The ad, whether in the conventional or online media gets you excited and immediately you track down the store and start driving toward it.
If there was a God of Internet Marketing he would probably command one of digital marketing’s top prophets to the mountain for a little conversation by a burning web site. He would likely be very angry about all of the lies and distortions being cast by the charlatans and money-changers who call themselves Internet marketing professionals. There would be lots of lightning, thunder, big hail and algorithm rumbling while those at the base of the mountain continue their salacious online behavior.