We thought we would do something different at IPG. You see, we have been doing this Internet marketing thing since the mid-1990’s. And since then the industry has become much more complex. Yet, the sales process has changed little while customer choices have grown exponentially. So, at IPG we thought we would simply simplify Internet marketing for most small to medium-sized businesses and organizations.
You need a web site. Your site needs to be found by your customers. And you need to build relationships with the people that pay your bills. You’ll need to spend a few thousand dollars to do it right and your people will need to buy into your online plan. But when you do it right and you know what you’re doing it can be a beautiful thing.
It starts with your web site. But it’s not all about your web site. It’s the marketing and social media that will bring you new customers and help you keep them. IPG Performance Packages “balance” your Internet marketing investment so your company can not only BE online, you’ll be effective online.
You can do the math for your company. Numerous others recommend that upwards of 40% of your marketing budget should be dedicated to the Internet. Regardless of your math, the fact is you must be online and you’d better do it well! And it’s a good idea for you to look at how you are currently spending your marketing dollars if it’s not online.