Days Inn Miami Airport North

Days Inn Miami Airport North

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Project : Days Inn Miami Airport North
Client : Future Now Hospitality

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Background:

Days Inn Miami Airport North has serviced the Miami, FL airport consumer since the very first flights into Miami began. Although the hotel has its beginnings in the 1920's we have made sure that over the years we continued to upgrade the hotel to match the progress our city has made. Today the Days Inn is a historic yet contemporary place to stay.

Challenge:

Our challenge for Days Inn was to increase bookings through a variety of internet channels.

Strategy:

Through our hospitality focused division, Hospitality Performance Group, we created a strategy that included a re-design of their website to include increased usage of "Calls to Action" that provide multiple points of interaction with the website. We also implemented an aggressive Pay-Per-Click (PPC) campaign that targets travelers visiting Miami from the Miami International Airport and consulted on packaging and pricing based on various market factors.

Results:

Reservations up nearly 500%, Room Nights nearly 600%, Gross Sales over 400%. 11:1 Return On Investment.