Email Marketing

How can email marketing help your business?

• Communicate directly with customers and prospects
• Easy to manage control panel
• Harvest opted-in e-mail addresses to avoid Can-Spam issues
• Continually updated e-mail address database lessens costs
• Provides brand consistency
• Highly identifiable by e-mail recipients
• Sound navigation and links to encourage conversions
• Powerfully written email articles to attract attention and drive conversions
• Relevant and interesting content enhances open rate

What does IPG do?

Setup services

• Meet with you to discuss goals and considerations for email campaigns
• Advise you on acceptable email collection including CAN-SPAM considerations
• Develop email campaign strategy
• Establish account with email distribution partner
• Create HTML email template draft
• Review HTML email template draft internally
• Update HTML email template based on internal comments
• Share HTML email template with you
• Implement feedback from your review
• Install template with email distribution partner as necessary
• Create email signature template

Recurrent services

• Write draft copy for email article with links to website as appropriate
• Review draft copy internally
• Implement feedback from internal reviews
• Check email for acceptable spam score
• Share article with you
• Implement feedback from your review
• Tag links to aid in reporting and measurement
• Check email for acceptable spam score
• Distribute email to your distribution list

Want IPG to provide email marketing separate from one of our packages?

Get all the tasks listed in this services description a la carte for a one-time setup fee of $2,000 and a recurring fee of $450/email distribution (distribution costs extra).