Ask 10 people what "search marketing" is and you will likely get 10 different answers. According to Wikipedia...
Search Marketing is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.
Blah, blah, blah if you ask us. We see search as part of your overall marketing program. Sure we have "Search Groupies" but that was just because we had to call them something and they were tired of the other terms of endearment we were using.
Below are just some of the search marketing tactics we would employ for you. The key is understanding your customer and how to best reach them. We do this through our Path to Performance process.
Paid search engine marketing (PPC) can be a powerful driver of traffic to your web site. Often it is a complement to organic search when it is difficult to achieve natural search visibility for high demand keywords.
In a word organic search engine marketing is all about content.